All About Digital Marketing
Here We Will Discuss Why Digital Marketing is Important and How to Become a Masters in Blogging...
Q:Firstly What Is Digital Marketing?
A:It is a process of promoting a product, website, business through online.
To promote anything online we must be having a website.
blog vs website: blog is also a website but blogs are more personalized when compared to a website. websites are meant for commercial purpose where as blogs are not.
there are different types of websites available in the market.
free websites. eg: blogspot.com
premium websites. eg: purchase a domain name & server space with a service providers of the same and make a nice website with wordpress cms software. Examples of service providers: godaddy, hostgator, bigrock etc.
static websites: free/premium website with fixed number of web pages & not updated frequently.
dynamic websites: free/premium websites which are updated regularly with latest content/ updates.
this is the free blog/website platform freely availble in the internet and provided by google. we can create and run a free website & even make money out of it by using various advertising techniques.
Process of creating a blogspot.com website:
-> create a gmail account.
-> browse for blogspot.com
-> click create a blog.
-> login with your email id.
a new popup window appears. fillup the folloing fields carefully.
- title of the blog. eg: latest jobs 2017
- blog address. eg: latestjobs2017.blogspot.in
- select a theme for your website which is available in the list.
- click create blog.
You will be landed in the new blogspot blog/website of your own with the email id you provided.
Now you are able to do the folloing operations.
- you can create a new post on latest jobs as you have created your website for the ppurpose of updaing new jobs availavle across the country.
- you can create lable/category for the various types of jobs to get list seperately. This helps visitor of our site to get idea on our site and the various sections of jobs we cover in our website.
- you can schedule your article to get published in a specific time in future.
- you can create a page. eg: about us, contact us, privacy policy etc. This helps user to get more updates aout our website.
- Go to all tabs in the left side of the blogspot dashboard & excercise each of the tab.
- you can analyse the user behaviour using analytics tab.
- you can change the title & description of the website in settings section.
The other important things to notice in free websites are:
- You do not have controll over the suspension of your website. Blogspot may charge you to run yur blog further at any point of time.
- You have limited fetures to optimise in terms of search engine.
- you will not able to remove "blogspot" word fromn the name of your website. Its looks a bit un cachy to the visitors.
Advantage of free website is that, no need to purchase a server space to host your website. Blogspot.com takes care of all your data.
Premium websites & wordpress isntallation for your website & make your site ready to use:
- go to bigrock.in & register.
- confirm email id for registration.
- search for a domain name of your choice.
- if it is available, add it to the cart & purchase it.
- the domain will be added under the orders list of your bigrock dashboard.
- after that choose for a hosting package in bigrock.
- add the product to the cart & purchase.
- now the hosting plan booked for you. Now the task is to estalish a connection between your domain & hosting.
Once you book your hosting plan you will get an email with the following details.
- the domain name servers.
eg:
you should insert these 2 name server details in the domain section. (click on your domain in bigrock "oders list" area, you will find one tab which says "name servers".
- click on it & you find 2 text boxes, you just paste the name servers there. and click save buttn. thats it.
- cpanel details:
this is usefull for interacting with server files & installation of wordpress to our site.
eg:
userid: ***
password: *****
- you should browse for your hosting youdomain.com/cpanel & then login with the credentials.
- you will be landed in the cpanel area.
- you should find "web applications" tab.
- click on wordpress & you will be redirected to a new page where you can find "install wordpress" tab.
note: choose carefully the domain name for which you are going to install wordpress software.
- Now click install & you will get some text boxes to fill.
- remove wp or blog from the directory option.
- give site title & tagline.
- save the user name & pasword for future use (after installation of wordpress, you have to login to the wordpress site with those details at yoursite.com/wp-admin).
- Now give email id of your choice.
- click install tab.
- now your site gets ready after the the name servers propagated in 24 to 48 hrs of time.
- Now browse to yourdomain.com/wp-admin.
- login with the details you saved previously.
- Get in to the wordpress dashboard & now the wordpress website is ready to use.
so good
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